CRAFTING Meaningful HUMAN CENTERED DESIGN While Nurturing Creative Talent
CRAFTING Meaningful HUMAN CENTERED DESIGN While Nurturing Creative Talent
CRAFTING Meaningful HUMAN CENTERED DESIGN While Nurturing Creative Talent
CRAFTING Meaningful HUMAN CENTERED DESIGN While Nurturing Creative Talent
Over the past decade, I’ve helped companies elevate their user experiences across fintech, e-commerce, and consumer platforms.
My approach combines strategic design management with a passion for visual storytelling, from coaching emerging talent to creating minimalist t-shirts.
Each project represents the synergy of structure and creativity, shaping both digital products and my creative endeavors.
Over the past decade, I’ve helped companies elevate their user experiences across fintech, e-commerce, and consumer platforms.
My approach combines strategic design management with a passion for visual storytelling, from coaching emerging talent to creating minimalist t-shirts.
Each project represents the synergy of structure and creativity, shaping both digital products and my creative endeavors.
Over the past decade, I’ve helped companies elevate their user experiences across fintech, e-commerce, and consumer platforms.
My approach combines strategic design management with a passion for visual storytelling, from coaching emerging talent to creating minimalist t-shirts.
Each project represents the synergy of structure and creativity, shaping both digital products and my creative endeavors.
12+ Years of experience in the Design field
Designing and managing UX projects across fintech, e-commerce, and front-facing platforms.
Educational Background
9 years teaching typography at the University of Buenos Aires, mentoring the next generation of designers.
Entrepreneurial Spirit
Co-founded a subway app in Argentina and grew it to over 3,000 monthly users.
Multidisciplinary Expertise
From product design to visual arts, combining leadership with creativity to deliver user-driven solutions.
12+ Years of experience in the Design field
Designing and managing UX projects across fintech, e-commerce, and front-facing platforms.
Educational Background
9 years teaching typography at the University of Buenos Aires, mentoring the next generation of designers.
Entrepreneurial Spirit
Co-founded a subway app in Argentina and grew it to over 3,000 monthly users.
Multidisciplinary Expertise
From product design to visual arts, combining leadership with creativity to deliver user-driven solutions.
12+ Years of experience in the Design field
Designing and managing UX projects across fintech, e-commerce, and front-facing platforms.
Educational Background
9 years teaching typography at the University of Buenos Aires, mentoring the next generation of designers.
Entrepreneurial Spirit
Co-founded a subway app in Argentina and grew it to over 3,000 monthly users.
Multidisciplinary Expertise
From product design to visual arts, combining leadership with creativity to deliver user-driven solutions.
12+ Years of experience in the Design field
Designing and managing UX projects across fintech, e-commerce, and front-facing platforms.
Educational Background
9 years teaching typography at the University of Buenos Aires, mentoring the next generation of designers.
Entrepreneurial Spirit
Co-founded a subway app in Argentina and grew it to over 3,000 monthly users.
Multidisciplinary Expertise
From product design to visual arts, combining leadership with creativity to deliver user-driven solutions.
12+ Years of experience in the Design field
Designing and managing UX projects across fintech, e-commerce, and front-facing platforms.
Educational Background
9 years teaching typography at the University of Buenos Aires, mentoring the next generation of designers.
Entrepreneurial Spirit
Co-founded a subway app in Argentina and grew it to over 3,000 monthly users.
Multidisciplinary Expertise
From product design to visual arts, combining leadership with creativity to deliver user-driven solutions.
MY WORK
EXPERIENCE
MY WORK
EXPERIENCE
MY WORK
EXPERIENCE
MY WORK
EXPERIENCE
COMPANY WORK
EXPERIENCE
↙
COMPANY WORK EXPERIENCE ↙
COMPANY WORK EXPERIENCE ↙
2021 — Today
4 years, 7 months
Grover
www.grover.com
Product Design Lead
(Organization-wide) 2023 / Today
Lead a multidisciplinary UX team supporting five key verticals at Grover: Acquisition, Retention, Supply Chain, Payments, and Customer Experience. My team is responsible for designing and optimizing key user experiences across Grover’s platform, ensuring alignment with user needs and business objectives. My responsibilities include: Monitoring the career growth of team members by crafting personalized development plans. Planning, distributing, and supervising tasks across the team to maintain efficiency and quality. Collaborating with product and engineering teams to define roadmaps for each vertical, negotiating priorities and objectives each quarter.
Product Design Lead
(Embedded Finance / Payments & FinOps) 2022 / 2023
Sr. Product Designer
(Grover Card / Payments & FinOps) 2021 / 2022
Designed and delivered end-to-end user experiences for Grover’s Payments and FinOps division, focusing on the launch and optimization of the Grover Card product. My work centered on creating seamless financial interactions that enhanced usability and user engagement.
2021 — Today
4 years, 7 months
Grover
www.grover.com
Product Design Lead
(Organization-wide) 2023 / Today
Lead a multidisciplinary UX team supporting five key verticals at Grover: Acquisition, Retention, Supply Chain, Payments, and Customer Experience. My team is responsible for designing and optimizing key user experiences across Grover’s platform, ensuring alignment with user needs and business objectives. My responsibilities include: Monitoring the career growth of team members by crafting personalized development plans. Planning, distributing, and supervising tasks across the team to maintain efficiency and quality. Collaborating with product and engineering teams to define roadmaps for each vertical, negotiating priorities and objectives each quarter.
Product Design Lead
(Embedded Finance / Payments & FinOps) 2022 / 2023
Sr. Product Designer
(Grover Card / Payments & FinOps) 2021 / 2022
Designed and delivered end-to-end user experiences for Grover’s Payments and FinOps division, focusing on the launch and optimization of the Grover Card product. My work centered on creating seamless financial interactions that enhanced usability and user engagement.
2021 — Today
4 years, 7 months
Grover
www.grover.com
2021 — Today
4 years, 7 months
Grover
www.grover.com
Product Design Lead
(Organization-wide) 2023 / Today
Lead a multidisciplinary UX team supporting five key verticals at Grover: Acquisition, Retention, Supply Chain, Payments, and Customer Experience. My team is responsible for designing and optimizing key user experiences across Grover’s platform, ensuring alignment with user needs and business objectives. My responsibilities include: Monitoring the career growth of team members by crafting personalized development plans. Planning, distributing, and supervising tasks across the team to maintain efficiency and quality. Collaborating with product and engineering teams to define roadmaps for each vertical, negotiating priorities and objectives each quarter.
Product Design Lead
(Embedded Finance / Payments & FinOps) 2022 / 2023
Sr. Product Designer
(Grover Card / Payments & FinOps) 2021 / 2022
Designed and delivered end-to-end user experiences for Grover’s Payments and FinOps division, focusing on the launch and optimization of the Grover Card product. My work centered on creating seamless financial interactions that enhanced usability and user engagement.
2016 — 2021
4 years, 8 months
Mercado Libre
www.mercadolibre.com
Product Design Lead
2020 / Today
Lead a team with 3 squads in Mercado Pago, the company's fintech product. My team is in charge of the areas with the highest traffic on the platform (Home, navigation, Landings and activity log), our mission is to distribute this traffic so that our users can access all the functionalities of the product properly. My responsibilities include: Monitoring the career plan of each team member. Plan, distribute and supervise the tasks carried out by each one. Build the roadmap for each squad together with the product and development teams, negotiating the projects we will take on each quarter.
Sr. Product Designer
2016 / 2020
I created experiences to give Mercado Pago users (payers and merchants) access to the different functionalities of the product, in one of the core teams in charge of the areas with the highest traffic of the platform (Home, navigation, landings and activity registration).
2016 — 2021
4 years, 8 months
Mercado Libre
www.mercadolibre.com
Product Design Lead
2020 / Today
Lead a team with 3 squads in Mercado Pago, the company's fintech product. My team is in charge of the areas with the highest traffic on the platform (Home, navigation, Landings and activity log), our mission is to distribute this traffic so that our users can access all the functionalities of the product properly. My responsibilities include: Monitoring the career plan of each team member. Plan, distribute and supervise the tasks carried out by each one. Build the roadmap for each squad together with the product and development teams, negotiating the projects we will take on each quarter.
Sr. Product Designer
2016 / 2020
I created experiences to give Mercado Pago users (payers and merchants) access to the different functionalities of the product, in one of the core teams in charge of the areas with the highest traffic of the platform (Home, navigation, landings and activity registration).
2016 — 2021
4 years, 8 months
Mercado Libre
www.mercadolibre.com
2016 — 2021
4 years, 8 months
Mercado Libre
www.mercadolibre.com
Product Design Lead
2020 / Today
Lead a team with 3 squads in Mercado Pago, the company's fintech product. My team is in charge of the areas with the highest traffic on the platform (Home, navigation, Landings and activity log), our mission is to distribute this traffic so that our users can access all the functionalities of the product properly. My responsibilities include: Monitoring the career plan of each team member. Plan, distribute and supervise the tasks carried out by each one. Build the roadmap for each squad together with the product and development teams, negotiating the projects we will take on each quarter.
Sr. Product Designer
2016 / 2020
I created experiences to give Mercado Pago users (payers and merchants) access to the different functionalities of the product, in one of the core teams in charge of the areas with the highest traffic of the platform (Home, navigation, landings and activity registration).
2015 — 2016
1 year, 4 months
The Fork · Formerly Known as Restorando
www.thefork.com.ar
Product Designer
Worked side by side with the development team to improve the conversion of restaurant reservations on the web. Found opportunities for product improvement and corrected them by monitoring the platform's NPS at different moments of the experience.
2015 — 2016
1 year, 4 months
The Fork · Formerly Known as Restorando
www.thefork.com.ar
Product Designer
Worked side by side with the development team to improve the conversion of restaurant reservations on the web. Found opportunities for product improvement and corrected them by monitoring the platform's NPS at different moments of the experience.
2015 — 2016
1 year, 4 months
The Fork
www.thefork.com.ar
2015 — 2016
1 year, 4 months
The Fork · Formerly Known as Restorando
www.thefork.com.ar
Product Designer
Worked side by side with the development team to improve the conversion of restaurant reservations on the web. Found opportunities for product improvement and corrected them by monitoring the platform's NPS at different moments of the experience.
2015 — 2016
1 year, 4 months
Raffles · Agency
www.raffles.com.ar (not available anymore)
UX UI Designer & Front-end Developer
My work at Raffles was both as a UX designer and Web front-end developer, creating products for our own company as well as for external clients.
2015 — 2016
1 year, 4 months
Raffles · Agency
www.raffles.com.ar (not available anymore)
UX UI Designer & Front-end Developer
My work at Raffles was both as a UX designer and Web front-end developer, creating products for our own company as well as for external clients.
2015 — 2016
1 year, 4 months
Raffles · Agency
www.raffles.com.ar (not available)
2015 — 2016
1 year, 4 months
Raffles · Agency
www.raffles.com.ar (not available anymore)
UX UI Designer & Front-end Developer
My work at Raffles was both as a UX designer and Web front-end developer, creating products for our own company as well as for external clients.
2021 — Today
4 years, 7 months
Grover
www.grover.com
2016 — 2021
4 years, 8 months
Mercado Libre
www.mercadolibre.com
2015 — 2016
1 year, 4 months
The Fork · Formerly Known as Restorando
www.thefork.com.ar
2015 — 2016
1 year, 4 months
Raffles · Agency
www.raffles.com.ar (not available anymore)
PERSONAL WORK EXPERIENCE↙
2023 — Today
2 years
Domestika T-shirt Design Course
www.grover.com
T-Shirt Design Teacher
I had the honor of creating the course "Design of Typographic T-shirts" on Domestika, one of the fastest-growing creative platforms worldwide. In this course, I share my knowledge and experience in T-shirt and typography design, guiding students through a practical process to create their own unique and eye-catching designs. To date, the course has reached around 16,000 students and has received 99% positive ratings, which makes me incredibly proud. Domestika, known for its global community of creatives and professionally produced courses, offers a platform where experts from various disciplines share their expertise. My course is designed for students, from beginners to professionals, to learn key techniques in typographic design and apply them to real-world projects.
2023 — Today
2 years
Domestika T-shirt Design Course
www.grover.com
T-Shirt Design Teacher
I had the honor of creating the course "Design of Typographic T-shirts" on Domestika, one of the fastest-growing creative platforms worldwide. In this course, I share my knowledge and experience in T-shirt and typography design, guiding students through a practical process to create their own unique and eye-catching designs. To date, the course has reached around 16,000 students and has received 99% positive ratings, which makes me incredibly proud. Domestika, known for its global community of creatives and professionally produced courses, offers a platform where experts from various disciplines share their expertise. My course is designed for students, from beginners to professionals, to learn key techniques in typographic design and apply them to real-world projects.
2023 — Today
2 years
Domestika T-shirt Design Course
www.grover.com
T-Shirt Design Teacher
I had the honor of creating the course "Design of Typographic T-shirts" on Domestika, one of the fastest-growing creative platforms worldwide. In this course, I share my knowledge and experience in T-shirt and typography design, guiding students through a practical process to create their own unique and eye-catching designs. To date, the course has reached around 16,000 students and has received 99% positive ratings, which makes me incredibly proud. Domestika, known for its global community of creatives and professionally produced courses, offers a platform where experts from various disciplines share their expertise. My course is designed for students, from beginners to professionals, to learn key techniques in typographic design and apply them to real-world projects.
2013 — 2022
9 years
Catedra Cosgaya
www.catedracosgaya.com.ar
Typography Teacher · University of Buenos Aires
I have been a Typography Teacher for 8 years focusing on the typesetting of editorial pieces, with work groups of 45 students each year.
2013 — 2022
9 years
Catedra Cosgaya
www.catedracosgaya.com.ar
Typography Teacher · University of Buenos Aires
I have been a Typography Teacher for 8 years focusing on the typesetting of editorial pieces, with work groups of 45 students each year.
2013 — 2022
9 years
Catedra Cosgaya
www.catedracosgaya.com.ar
Typography Teacher · University of Buenos Aires
I have been a Typography Teacher for 8 years focusing on the typesetting of editorial pieces, with work groups of 45 students each year.
2019 — Today
6 years
KSAK
instagram.com/joaquinlluis
Founder
It is a personal collaborative non-for-profit typographic project in which I design T-shirts with popular phrases suggested by my followers. All earnings from the project are donated to a rural school outside the city of Corrientes.
2019 — Today
6 years
KSAK
instagram.com/joaquinlluis
Founder
It is a personal collaborative non-for-profit typographic project in which I design T-shirts with popular phrases suggested by my followers. All earnings from the project are donated to a rural school outside the city of Corrientes.
2019 — Today
6 years
KSAK
instagram.com/joaquinlluis
Founder
It is a personal collaborative non-for-profit typographic project in which I design T-shirts with popular phrases suggested by my followers. All earnings from the project are donated to a rural school outside the city of Corrientes.
2015 — 2016
1 year, 2 months
Anden · Buenos Aires Subway & Train app
Not available anymore
Co-founder & UX UI Designer
It was a boutique app that I built together with 2 developers. Its objective was to make traffic information available on trains and subways in Buenos Aires and it reached more than 3,000 monthly active users.
2015 — 2016
1 year, 2 months
Anden · Buenos Aires Subway & Train app
Not available anymore
Co-founder & UX UI Designer
It was a boutique app that I built together with 2 developers. Its objective was to make traffic information available on trains and subways in Buenos Aires and it reached more than 3,000 monthly active users.
2015 — 2016
1 year, 2 months
Anden · Buenos Aires Subway & Train app
Not available anymore
Co-founder & UX UI Designer
It was a boutique app that I built together with 2 developers. Its objective was to make traffic information available on trains and subways in Buenos Aires and it reached more than 3,000 monthly active users.
2019
6 months
UX Labs
www.ux-labs.net
UX Assistant teacher · Active collaborator
It is a free UX teaching project directed by some colleagues in which I actively collaborate as a teacher and consultant for the different courses.
2019
6 months
UX Labs
www.ux-labs.net
UX Assistant teacher · Active collaborator
It is a free UX teaching project directed by some colleagues in which I actively collaborate as a teacher and consultant for the different courses.
2019
6 months
UX Labs
www.ux-labs.net
UX Assistant teacher · Active collaborator
It is a free UX teaching project directed by some colleagues in which I actively collaborate as a teacher and consultant for the different courses.
PERSONAL WORK EXPERIENCE ↙
2023 — Today
2 years
Domestika T-shirt Design Course
www.grover.com
2013 — 2022
9 years
Catedra Cosgaya
www.catedracosgaya.com.ar
2019 — Today
6 years
KSAK
instagram.com/joaquinlluis
2015 — 2016
1 year, 2 months
Anden · Buenos Aires Subway & Train app
Not available anymore
2019
6 months
UX Labs
www.ux-labs.net
PERSONAL WORK EXPERIENCE ↙
2023 — Today
2 years
Domestika T-shirt Design Course
www.grover.com
2013 — 2022
9 years
Catedra Cosgaya
www.catedracosgaya.com.ar
2019 — Today
6 years
The Fork
instagram.com/joaquinlluis
2015 — 2016
1 year, 2 months
Anden · Buenos Aires Subway & Train app
www.raffles.com.ar (not available)
2019
6 months
UX Labs
www.raffles.com.ar (not available)
EDUCATION
EDUCATION
EDUCATION
EDUCATION
01
Graphic Designer
University of Buenos Aires — 2009 / 2015
01
Graphic Designer
University of Buenos Aires — 2009 / 2015
01
Graphic Designer
University of Buenos Aires — 2009 / 2015
01
Graphic Designer
University of Buenos Aires — 2009 / 2015
01
Graphic Designer
University of Buenos Aires — 2009 / 2015
01
Graphic Designer
University of Buenos Aires — 2009 / 2015
02
The UX VP/Director
Nielsen Norman Group — 2024
02
The UX VP/Director
Nielsen Norman Group — 2024
02
The UX VP/Director
Nielsen Norman Group — 2024
02
The UX VP/Director
Nielsen Norman Group — 2024
02
The UX VP/Director
Nielsen Norman Group — 2024
02
The UX VP/Director
Nielsen Norman Group — 2024
03
Usability & Accessibility Diploma
UTN — 2016 / 2016
03
Usability & Accessibility Diploma
UTN — 2016 / 2016
03
Usability & Accessibility Diploma
UTN — 2016 / 2016
03
Usability & Accessibility Diploma
UTN — 2016 / 2016
03
Usability & Accessibility Diploma
UTN — 2016 / 2016
03
Usability & Accessibility Diploma
UTN — 2016 / 2016
04
Coaching
ECOA — 2020
04
Coaching
ECOA — 2020
04
Coaching
ECOA — 2020
04
Coaching
ECOA — 2020
04
Coaching
ECOA — 2020
04
Coaching
ECOA — 2020
05
Traditional Animation assistant
Ceavao — 2005 / 2008
05
Traditional Animation assistant
Ceavao — 2005 / 2008
05
Traditional Animation assistant
Ceavao — 2005 / 2008
05
Traditional Animation assistant
Ceavao — 2005 / 2008
05
Traditional Animation assistant
Ceavao — 2005 / 2008
05
Traditional Animation assistant
Ceavao — 2005 / 2008
JOAQUÍN LLUIS ·
JOAQUÍN LLUIS ·
JOAQUÍN LLUIS ·
JOAQUÍN LLUIS ·
JOAQUÍN LLUIS ·
JOAQUÍN LLUIS ·